Brand Vitality Index

How CPG brands can rediscover growth

In today's world, consumer expectations for brands have reached unprecedented heights. There is an increasing desire to drive more meaning into how we consume, do business and interact with each other. Consumers demand brands that stand out and remain relevant — brands that embody authenticity, social responsibility, and health consciousness. Remarkably, brands with strong brand vitality experience growth rate up to 16 times faster than their competitors.

This is why Landor & Fitch's Brand Vitality Index offers CPG marketers concrete and customized strategies to accelerate brand growth. Regardless of your industry within CPG, Landor & Fitch is committed to assisting you in establishing and nurturing brand vitality.

To explore the topic further, our Brand Vitality Index France, 'How CPG brands can rediscover growth' is available for download below.

ANNA KOHL, EXECUTIVE Strategy director emea